About us

In 2013, Harry van Boven LLM MBA MCDM and Edwin Fennema founded their digital tech company Transreality.com. Based in Utrecht NL and working with some of the largest European IT companies, it performs research and development on machine territories: virtual environments populated by intelligent machines only - driven by data and vector embeddings while representing people in their challenges.  

If you want to skip the tech stuff, please check our fields of application page. 

Harry has worked as a senior public executive consultant and was responsible for the development of high-end-think-and-act models in fields like public order and crisis management. His core statement as a founder is: “people have entered an era in which clear boundaries between physical and digital worlds no longer exist”.

Edwin has a background in the development of virtual worlds and the digital life forms populating such places. His core statement as a founder is: “If you find that matters have become too complex or complicated to be handled by people, machines might just be the right choice to help you out”.

Both are authors and lecturers in their respective fields of expertise. 

Leaving them a note is much appreciated.